Beginner's Guide to Search Engine Optimization (SEO)
Jun/29/2010
This excellent guide is free and will give you the full information necessary
to create an excellent search engine optimization strategy for your website
using the Tradepoint Enterprise Ecommerce solution:
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
And few excerpts:
"SEO
is the active practice of optimizing a web site by improving internal and
external aspects in order to increase the traffic the site receives from search
engines. Firms that practice SEO can vary; some have a highly specialized focus,
while others take a more broad and general approach. Optimizing a web site for
search engines can require looking at so many unique elements that many
practitioners of SEO (SEOs) consider themselves to be in the broad field of
website optimization (since so many of those elements intertwine)."
This
guide is designed to describe all areas of SEO - from discovery of the terms and
phrases that will generate traffic, to making a site search engine friendly, to
building the links and marketing the unique value of the site/organization's
offerings. Don't worry, if you are confused about this stuff, you are not
alone."
"The majority of web traffic is driven by the major
commercial search engines - Google, Bing andYahoo!. If your site cannot be found by search
engines or your content cannot be put into their databases, you miss out on the
incredible opportunities available to websites provided via search - people who
want what you have visiting your site. Whether your site provides content,
services, products, or information, search engines are a primary method of
navigation for almost all Internet users. (See: Search Engine Market Share
below)"
"Search engines are always working towards improving their
technology to crawl the web more deeply and return increasingly relevant results
to users. However, there is and will always be a limit to how search engines can
operate. Whereas, the right moves can net you thousands of visitors and
attention, the wrong moves can hide or bury your site deep in the search results
where visibility is
minimal."