Guidelines for Web Graphic Designers
The Tradepoint web site archtecture is built using ASP.NET and master pages
in XHMTL 1.1 compliant standards. This means that most sites can be
created by modifying two files in the site archtecture: The master page, and the
CSS style sheet. As a result, Tradepoint's web technology is
consistant with all other website requirements.
To that end, the following recommendations are suggested for graphic
designers builting web sites:
- Review http://demo.tradepoint360.com for
full information as to out of the box functionality, placement and design.
Note that the site structure uses master pages and CSS and is XHTML 1.1
compliant and thus every page shares it's look at feel. This is the full site,
with cart, knowledge base, press, member services, and the ability to add
custom pages using templates of these types of pages.
- Decide if the site is "liquid" or fixed width. If fixed with, what width?
Typically web sites are designed for 1024 wide, subtracting scrollbars which
equals about 920 pixels wide. If liquid, then ensure that all graphics can be
"tiled" to adjust for any width of browser window (up to and including >
3000 pixels wide). At this time, our data indicates that 97% of web users are
using at least 1024 wide with a significant portion using 1920 or greater.
- If using a fixed width layout, decide if you wish to have the site
centered on browser windows wider than the site, or lefft aligned. In both
cases, please ensure that you provide a repeatable background graphic or
- Deside your navigation structure. Ensure that this navigation will
be appropriate for all pages.
- Ensure that additional navigation elements such as knowledge base, press
relations and member services table of contents can also be added to your
navigation system, typically with a menu or tree on the left.
- Ensure that your layout works in HTML. That means, that everything can be
laid out in boxes and any rounded areas can be overlayed in a box with
transparency and not interfere with background navigation elements.
- Ensure that certain pages can be displayed without any vertical navigation
areas (i.e. shopping cart, and login pages)
- Ensure that all graphics can be "tiled" vertically so that every page can
expand vertically down the page at any arbitrary length. Ensure that
both the main content area, and any vertical navigation fits this criteria.
- Make sure that all elements that do need to be repeated can be done with
small graphic files to enable quick site loading.
- If Tradepoint is implimenting the site, we require a photoshop file with
- All rollovers for buttons must be in separate layers, one for each button
- Buttons with text must be able to be generated as graphics with the text
to ensure that different browser font sizes will not cause the layout to
- If you wish to use specific fonts, please specify those fonts and ensure
that they are "web safe" meaning that they are available in all browsers and
that you have specified fallback fonts if necessary.
By following these recommendations you will ensure a successful development
of the website with minimal changes.