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6.2.3 Enquiries


Enquiries are contacts that have contacted your corporation but you have no return phone number or information for.  An example would be someone calls in and says: "I heard your add on the radio and saw it on TV, how exactly does your product work".  All enquiries should become leads and Tradepoint makes it easy to do so.  The enquiries section of Tradepoint allows you to keep organized notes for every enquiry that are easily queried at a later date.  Tradepoint also allows you to use your enquiries data to create reports that even show ROIC (return on investment capitol) for your marketing promotions.  You will be able to see directly how your marketing initiatives have a result in new leads generated for your company.

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