Source Lists
May/10/2005
If you are a company that owns
lists like “The Harris Directory” “The Scott’s Directory” or any other industry
specific directory that would offer thousands or hundreds of thousands of
entries, you can directly import them into Tradepoint. This now allows you to query (through
Tradepoint) your source list and handle entries like any internal account. Keep notes, move to clients leads or
customers, store documents, keep track of multiple statuses etc.
For example in our International Holdings
Database, you can easily print out every company who’s name starts with the
letter “A” that resides in the state of Pennsylvania. Lists can be filtered by SIC code, NAICS
codes, geo / metro codes, staffing levels, annual revenue levels, county,
status, phone numbers and more.
Cold calls, mass mailings and more can be done from this list, this
feature makes lead generation possibilities almost endless.
Most companies that use such
databases use the manufacturer’s GUI to manage their leads or, export the source
items into an Access file to be queried by admins. This Access file or manufacture’s GUI
solution causes major headaches because both systems do not communicate directly
with the lead management side of the business. Double entry or other middleware
headaches become an issue.
Also, creating lists requires no knowledge of working a database. Many company admins are forced to learn
direct database commands like:
SELECT Northeast.* FROM
Northeast WHERE
(((Northeast.State)="PA") AND ((Northeast.[employee count])>"20")); in order
to create a simple list.
Tradepoint simplifies the process by having users fill in simple fields,
and Tradepoint takes care of the rest. With Tradepoint you
will ever need to learn database commands again. A child with relatively no training can
easily do what in other realms can be quite complicated. Reduce your admin loads and training
time in this regard with Tradepoint.